amazon product research tools

Best Amazon product research tools will be described in this post. The greatest dropshipping product research tools and the best AliExpress product research tools were the subjects of some earlier research. We saw through this process just how beneficial these tools can be for online retailers, so we were eager to provide our readers an Amazon counterpart.

This article includes 15 tools that offer data on the Amazon marketplace, including as sales projections, pricing research, and trending keywords.

An Amazon product research tool is what?

As the name implies, Amazon product research tools are services provided by internet platforms that can assist you in learning important details about a product and how to successfully market it.

These tools frequently relate to things like past prices, volume of sales, anticipated trends and sales, keyword optimization, knowledge of rivals’ strategies, data tracking, and many other things. This information gives retailers a better understanding of their potential sales as well as impending prospects.

Numerous tools are common across platforms, including those for trend predictions, data storage, stock tracking, and expense cataloguing.

Why do you require a tool for Amazon product research?

You might want to join the action given that there are over 2.5 million sellers on the Amazon Marketplace, and 25,000 of them make more than $1 million in sales annually (Marketplacepulse, 2019).

On the Marketplace, there are literally millions of items for sale. There is a tonne of competition there, which is both intimidating and advantageous. Tools for product research can gather data from the million merchants and products.

This indicates that you may practically immediately acquire information on the top products in your niche if you use the appropriate tool. Additionally, it implies that you can keep tabs on your rivals’ SEO tactics and the effectiveness of their marketing campaigns.

Numerous more advantages of using an Amazon product research tool include:

  • You can save a lot of time by using tools that automate some of the processes involved in product listing.
  • You can identify the ideal keywords for SEO using these tools.
  • A few tools can predict sales, which can help you decide which products to buy.
  • Additional tools guard you against dangers like product snatchers and coupon abuse.

We have selected our top 15 tools from among the numerous product research resources available. In the segment after this, let’s explore!

Top 15 Best Amazon Product Research Tools Free in 2024

Top 15 Best Amazon Product Research Tools Free are explained here.


1. Jungle Scout

Jungle Scout

What are the most popular products right now on Amazon? If you’re having trouble answering this question, it’s probably because you don’t have Jungle Scout, which many users consider to be the best platform for Amazon product research available.

There are a tonne of resources, blogs, training courses, webinars, and other tools on its website that have long helped online retailers increase their sales and online visibility. The portal, notably, contains information on more than 175 billion products. Also check free file backup software

Amazon sellers have access to a comprehensive solution with Jungle Scout. Beginning with a service for new sellers, a service for current sellers, and a service for brands and agencies, it offers three alternatives.

Utilizing data to forecast market trends for each product, the Inventory Manager enables you to swiftly manage your offerings. Additionally, it uses its AI to advise stock levels, reorder dates, and reorder quantities. Additionally, Jungle Scout offers brand extension tools to help you locate new products that fit your brand as well as analytics to help you see your profit in real-time. This is another amazon product research tools.

Not to mention, the tool offers services for companies and agencies that focus on major brands. It features competition tracking, market share analysis, enhanced product performance, insights, and warnings.

2. Helium 10

Helium 10

Helium 10 is praised by many of its users and provides a number of helpful tools for Amazon sellers.

Helium 10’s features are categorised using code names to make it easier for you to keep track of information saved in numerous places, like inventory stock, sales, and keyword searches.

You can have access to Helium 10’s top-notch research tools by subscribing, including:

The Black Box, a tool for product research and discovery. You may search using parameters like sales volume, product weight, reviews and ratings, anticipated sales and trends, photos, and more to find information on more than 450 million Amazon products.

Tool for product analysis: Trendster. With Trendster, you have instant access to information on past price variations, seasonal demand, product sales volume, and market trend estimation.

  • Scribbles, an optimizer for product listings. To increase traffic to your product pages and give you ranking keywords, Scribbles is always working.
  • Cerebro, a tool for keyword research. The tool helps you by providing information about the keyword search volumes and much more that relate to a certain group of products by comparing numerous ASINs (Amazon Standard Identification Numbers) at once. You can target a niche and take advantage of the various chances that arise inside it by examining reliable statistics about products within the same category.
  • Xray, a Chrome browser addon from Helium 10. With the help of this plugin, you can easily access product research tools that enable you to swiftly evaluate a product’s potential.

Return Genie There aren’t many platforms that include a function that allows you to keep track of payments made for missing or damaged goods. But using Helium 10’s Refund Genie tool, you can easily submit a reimbursement request to Amazon with a detailed summary of the claim you’re participating in.

3. SellerApp


SellerApp is a name you should research more if you’re looking for a powerful all-in-one application that goes above and beyond simple product search.

Numerous elements are combined on the platform to simplify your life. The marketing capabilities of SellerApp are extensive. Utilizing “advanced product intelligence” with market research tools enables you to uncover high potential products with little rivalry. To provide you with in-depth insights like sales and revenue predictions, reviews, ratings, and many more, they gather more than 300 million data points every day. This is another amazon product research tools.

PPC (pay-per-click) tools, a keyword tracker that lets you examine the rank of your listings, and an Amazon Listing Optimization Tool that evaluates the calibre of your product listings are also included in the list of sales tools. You may improve your listings and increase sales by using these tools.

The dashboard also provides you with a useful overview of your company’s stats and practical insights for improvement. With up to 97 percent of customers being satisfied and demonstrable gains in users’ revenue, these statistics are pretty amazing.

4. IO Scout

IO Scout

IO Scout is unquestionably one of the top tools to look forward to for Amazon product research and market intelligence, with access to data on more than 150 million products on the site.

Its database contains a wealth of data on product performance from previous years. By knowing what market actions have occurred in the past, IO Scout can accurately identify potential trends. The ability to remain ahead of the curve and recognise trends before they manifest themselves will provide merchants an advantage.

Additional services offered by IO Scout include a sales estimator, a listing optimizer, and an Amazon FBA Calculator to assist you rapidly calculate the costs you will have to pay.

5. Viral launch

Viral launch

It can take up the majority of your day to sell things on Amazon full-time, and that’s without taking into account the effort required to perfect the products themselves. You need something to reduce your workload, and Viral Launch might be it.

With the following characteristics, Viral Launch assists you in your product research process by taking the guesswork out of it:

  • Product discovery: Use the more than 200 million goods, keywords, categories, and brands at your disposal to find your next top seller.
  • Conduct keyword research to find the top sales-generating keywords and compare them to criteria like search volume, priority score, and suggested CPC to determine the cost and profitability of advertising.
  • Market intelligence: confirm your product selection with in-depth information on market price trends, sales projections, reviews, ratings, and a total product concept score.
  • Competitive intelligence: using knowledge of sales techniques, advertising plans, and keyword usage, identify the advantages and disadvantages of the leading sellers.

Additionally, Viral Launch provides a technology called Kinetic that automates Amazon PPC, saves time, and gives you access to a wealth of information on the effectiveness of your marketing efforts.

6. Unicorn Smasher

Unicorn Smasher

High-volume Data overload is typically a challenge for Amazon merchants. Important information may be overlooked during the Amazon product research stage due to the volume of material to filter through.

This is another amazon product research tools. But don’t worry, there are tools like Unicorn Smasher that can make processing that much data much simpler.

Additionally, it provides opportunity score, which identifies the goods with the best chance of doing well on Amazon. Additionally, you will receive real-time data updates on prices, rankings, ratings, reviews, and a host of other topics.

Due to Unicorn Smasher’s integration with AMZ Tracker, you can use it to learn more about other items’ listings.

7. AmzScout


It can be difficult to build interest in the product you’ve introduced to the market if multiple major brands and manufacturers already sell it.

AMZScout is an expert in assisting retailers in spotting important trends. Utilize the platform’s tools to determine the viability of a niche if you’ve noticed one that is gaining a lot of momentum. It also helps you by revealing which other sellers are looking into a particular market.

Additionally, AMZScout gives you access to analytics of Google trend data, details on FBA fees and charges, estimates of product sales, information on the calibre of listed products, and more.

8. Sonar


Users of Sonar, which Sellics created, can search via a database of more than 74 million terms. You may use Sonar to either increase your PPC ad campaign optimization or your organic ranking for particular keywords.

In the first, you can perform a basic keyword search and get suggestions that mix your keyword with other popular search terms. If your keyword was “Magento 2,” for example, the suggested terms might be “Magento 2 ebooks” and “Online Magento 2 development Courses.” Also check OCR Software

The reverse ASIN search is the final choice. Simply type any ASIN into this option, and it will provide the keywords that it ranks for. As a result, you are able to monitor what your rivals are doing and even imitate the keywords with the highest search volume rankings. This is another amazon product research tools.

Any of the searches mentioned above have an option to “exclude permutations,” which is automatically set to “yes.” As a result, results from your search that contain the same terms in a different order won’t be returned.

In order to determine how visible your products are, you can monitor the keywords you’re utilising. Sonar’s A/B testing will also provide essential information about the effectiveness of your listings.

9. AmazeOwl


AmazeOwl, an underutilised tool for Amazon product research, can assist sellers in discovering and launching products. You may launch a successful product on Amazon with confidence if you use its reliable data.

The tool assists new entrepreneurs in building a firm that fits their schedule, saving them a tonne of time on product concept creation and market research. Every month, AmazeOwl helps more than 4,000 Amazon sellers just like you discover their first product and sell it effectively.

As a result, Amaze Owl lets you:

  • Simple product concept searching. To locate the ideal product for your company, search across 11 markets and more than 600 million items.
  • Validate and release your successful product. Get the precise data you need to comprehend your market, set your product apart from the competition, and launch with assurance.
  • Keep a step ahead of your rivals. To stay on top, keep an eye out for everyday adjustments that your rivals make to their prices, titles, photos, and keywords.

10. Keepa


Pricing often determines whether or not buyers choose to buy a particular product. As a result, it is the responsibility of online retailers to determine the fair price for the products they are offering.

Additionally, Keepa will promptly notify you if there are price reductions or special offers.

By using the category and financial criteria in its product finder and viewer, you may streamline your search and research. Additionally, you may submit a sizable list of categorised goods all at once and compare product characteristics, historical prices, trend estimates, and other information side by side.

This is another amazon product research tools. Additionally, the programme provides you with useful data about Top & Best Seller Lists. You can more effectively delve into niches and capture opportunities for new trends by looking at the best-selling products in each category.

11. Camelcamelcamel


Camelcamelcamel is committed to assisting you in identifying the pricing patterns pertinent to your target products, much like Keepa.

Additionally, Camelcamelcamel offers a browser extension that makes it easier to check pricing charts while perusing the available product options. Users of Google Chrome and Mozilla Firefox can both utilise the plugin.

Given that its services are free, it ought to be a more alluring choice for sellers. Additionally, it offers great customer service that has been supported by user reviews posted online, ongoing blog updates with seller information, and both.

12. Scientific Seller

Scientific Seller

Perhaps unlike other Amazon keyword tools, Scientific Seller boasts about its slowness. That is depicted in the picture below.

You don’t have to wait for hours to see keyword results, though. The recommendations will be accessible right away. Until you click stop, the gadget just keeps offering recommendations.

Then, the good times begin!

The results page will be displayed to you. It is divided into two main columns: “Stuff Words” and “Amazon Buyer Keywords.”

Although the figures showing how frequently a Stuff Word has featured in an Amazon Buyer Keyword gives an indication, you should only use them as a guide because the suggestions lack search volume scores. To create your own volume statistics, you can use a few of the Stuff Word recommendations and conduct Amazon PPC campaigns. This is another amazon product research tools.

To view the complete results, you must create a free account. This enables you to save searches and download the results as a CSV file so that you can perform them for longer.

Additionally, bear in mind that Scientific Seller only permits five searches each day. Even while this may not seem like much, there are still 35 searches per week. Given that you are unlikely to optimise all that many PPC campaigns or change all that many listings at once, that’s not too awful. Additionally, you may obtain a tonne of keywords and ideas for each search, so we believe Seller Scientific’s advantages exceed its drawbacks.

You can refer to the following premium plans if you require more searches:

  • Monthly fee for Seller Plan: $19.99
  • $29.99/month for the Power Seller Plan

13. AMZBase


AMZ is a well-known business and resource for online retailers. It offers subscriptions that are either free or fee-based and allow you access to an expanding number of tools. It provides a free resource called AMZBase, which, if used wisely, can be quite helpful.

AMZBase, which bills itself as an all-in-one platform, enables you to look up product details and similar items, discover which keywords are trending, view historical prices, and more. The platform will give you instant access to these details with a product ASIN.

You may get information from other significant online markets, such AliExpress, eBay, and Alibaba, using AMZBase. Additionally, AMZBase computes FBA fees to determine your potential earnings.

14. Scope by Seller Labs

Scope by Seller Labs

Scope, another useful Amazon keyword tool available, is provided by Seller Labs. This is another amazon product research tools. Scope will display the item’s top-performing keywords. You may use that data to raise your Amazon search ranking. Additionally, it provides a reverse ASIN lookup so you can discover additional useful information such as the average CPC bid and expected sales per term. Also check USB Data Recovery Softwares

For any product listing, the application also offers pricing, fee, and sales projections. You can conduct a general search or narrow it down using the number of sellers, customer reviews, star ratings, and sales rank. Additionally, you may figure out what kind of profit margin you can make from a product that you intend to sell on Amazon using its profit calculator.

Additionally, you can add products and keywords to a list using the Chrome extension that is available. The list may absolutely be exported in CSV format.

15. Cash Cow Pro

Cash Cow Pro

Having knowledge is helpful, but operating a business on Amazon may need for more than just studying data. When it comes to the vast array of capabilities in the toolbox, Cash Cow Pro blows the bank. This is another amazon product research tools.

These areas are assisted by the operational aspects of this tool:

  • Keyword monitoring. You may monitor more than 100 keywords for a single product with Cash Cow Pro. You can examine the performance of the keywords and choose the difficult-to-rank ones that are competitive.

Data about sales. This feature focuses on providing real-time data so that accurate profit projections may be made. Sales data does the trick if you want to quickly review the financial statistics for your campaign.

  • The automated gathering of input. You will eventually have to deal with reputation tracking if you want to prosper on Amazon. You will miss hundreds of reviews as the volume of transactions increases. You are not in a position to respond to all of these comments. With the aid of its automated feedback gathering tool, Cash Cow Pro emails allow you to arrange automatic answers.
  • Monitoring the inventory. You must make sure that the products you offer on Amazon are always available. You can see how the company’s finances are doing right now in relation to its product stock.

Pageviews and conversion rate This metrics tool may provide you with comprehensive information regarding the behavioural elements that influence your users, Only the fancy user session data will be displayed once you choose to activate this feature.

  • a tool for A/B split testing. You can use this tool to set several pricing for the same products to see what sticks out.


Amazon selling can be a rewarding yet difficult undertaking. Even within a fairly narrow sector, competition is undoubtedly high given the variety of products offered on the website.

In actuality, becoming a successful Amazon merchant needs more than just offering high-quality products. Additionally, you must pay great attention to the website and the data it provides and learn how to make the most of both. And you may achieve these goals with the use of a product research tool.