Best Google Optimize Alternatives

Best Google Optimize Alternatives To Consider will be described this article. Alphabet, the firm that owns Google, produces the well-known conversion rate optimization (CRO) tool Google Optimize. It lets you determine which web page designs perform best by allowing you to execute A/B, multivariate, and redirect tests.

Top 5 Best Google Optimize Alternatives To Consider In 2024

In this article, you can know about Best Google Optimize Alternatives here are the details below;

Google Analytics (GA) may be easily integrated with Google Optimize. There is a free tier as well. Up until recently, a lot of marketers used it as their go-to A/B testing tool.

Google will no longer support Optimize and Optimize 360 (premium edition) as of this date. After this date, all ongoing experiments will automatically halt, and unless you have already exported your historical records, you won’t be able to access them.

The good news is that you still have time to locate a substitute for Google Optimize; this article will assist you in doing so.

Disclaimer: This blog post contains information, but it is not meant to be legal advice. It is only meant to be general information. Each case is different and needs a different legal analysis. Please get guidance from a skilled legal practitioner or speak with your legal team if you have any doubts about the legal ramifications of any situation.

Best Google optimize alternatives

One of the earliest tools for free A/B testing was Google Optimize. Like any product, though, it has drawbacks.

Not in real-time, but once every 24 hours, data is updated. There is an experiment count limit for a free account. You are not allowed to use more than 16 combinations for multivariate testing (MVT) or conduct more than 5 experiments concurrently.  Optimize 365, a premium edition with less usage restrictions, costs more than $150,000 annually.

Naturally, Google Optimize integrates natively with GA, so you can examine all of the CRO data without having to jump between apps. However, Optimize is incompatible with Google Analytics substitutes, which a lot of people use for GDPR compliance, privacy-friendly user tracking, and improved data accuracy.

Simultaneously, a plethora of other conversion rate optimization (CRO) programs have surfaced, many of which claim to offer more competitive features and higher accuracy than Google Optimize.

These are five other A/B testing tools that you should think about using.

Adobe Target


Adobe Target

Adobe Target is a cutting-edge personalization tool designed to maximize digital sites’ user and marketing experiences. It leverages machine learning algorithms to provide users with personalized marketing, dynamic content, and unique browsing experiences according to their demographics and behavior.

To assist marketers in testing and improving their digital experiences, Adobe Target also offers multivariate testing (MVT) and A/B testing capabilities.

Key features:

  • Setup and replication of A/B testing using a visual experience builder
  • Multi-armed bandit testing and full factorial multivariate tests
  • Cross-channel omnichannel personalization
  • Numerous methods for audience segmentation and targeting
  • Customized media, material, and product suggestions
  • Sophisticated consumer data (when combined with other Adobe products)


  • Practical tool for designing A/B tests
  • Calculate MVT and MAB outcomes.
  • Strong segmentation abilities
  • Obtaining further behavioral analytics
  • One-click activation of personalization
  • Allows for contextual, rules-based, and location-based personalization.
  • Strong omnichannel analytics when used with additional Adobe products


  • Need a subscription to Adobe Marketing Cloud
  • No freemium plan or trial available
  • More intricate configuration and setup of the product
  • Steep learning curve in the beginning

Cost: As needed.

The Adobe Marketing Cloud bundles Adobe Target for sale. Depending on the number of users and the subscriptions chosen, license fees might vary, but they are usually more than $10,000.

Google Optimize vs Adobe target: the Verdict

Adobe Target does not offer a free tier, however Google Optimize does. It gives you a simple A/B and MVT test builder, but it lacks all of Adobe’s customization features. Other Google Optimize alternatives are more appropriate for small to medium-sized organizations performing baseline CRO for funnel optimization due to their affordability and ease of use.

With its almighty customer behavior analytics, machine learning-driven website optimization, dynamic content recommendations, product personalization, and comprehensive reporting, Adobe Target allows you to access the whole Adobe marketing ecosystem. The app is more appropriate for larger businesses who have made sizable investments in digital marketing.

Matomo A/B Testing

Matomo A/B Testing

One CRO tool that is integrated into Matomo is Matomo A/B Testing. While A/B testing is available as a plugin for free On-Premise Matomo users, it is instantly available to all Matomo Cloud users.

You can make several iterations of a web or mobile page and test them with various audience segments with Matomo A/B Testing. Unlike Google Optimize, Matomo does not have any rigid experiment caps.

For on-site elements like buttons, titles, slogans, call-to-actions, picture placements, and more, split testing is an option. For example, you can compare the effectiveness of two (or more!) totally different homepage designs.

With our help, you can track a visitor’s full customer experience and ethically and compliantly get past user data about anyone who has participated in any of the current testing.  As part of multi-touch attribution modeling, you can also use the data from Matomo A/B Testing to ascertain which channels generate the best leads and which assets encourage conversion.

Our analytics platform includes Matomo A/B Testing, so it integrates well with additional tools like goal tracking, heatmaps, user session records, and more.

Key features:

  • Conduct tests for digital, email, mobile, and online campaigns.
  • Simple UI for designing A/B tests
  • One-click scheduling of experiments
  • Combining with previous visitor profiles
  • Tracking conversions in almost real-time
  • Add segmentation to reports from Matomo.
  • Simple URL-based creative variation sharing


  • High data accuracy and complete reporting
  • Track how your success metrics change with each iteration.
  • Integrate experimentation with a variety of digital platforms.
  • Decide on a unique confidence criterion for winning versions.
  • No forfeiting of user privacy
  • There is a free 21-day trial for Matomo Cloud and a free 30-day trial for Matomo On-Premise plugins.


  • There are no available on-site customization tools.
  • Configuration calls for some knowledge of coding.

Cost: Matomo A/B Testing is part of the monthly Cloud subscription, which has a monthly starting price of €19. This functionality is available as a plugin for On-Premise users for €199/year.

Google Optimize Vs Matomo A/B Testing: The Verdict

With the exception of use caps, Matomo provides all of the same A/B testing options as Google Optimize, along with a few additional. A/B testing for mobile apps is not supported by Google Optimize, in contrast to Matomo. Firebase offers several options for testing content on Android apps, but using them calls for a separate subscription.

With Matomo, you can conduct A/B tests for desktop apps, email marketing, digital ads, and web and mobile assets. Additionally, because of our privacy-focused approach to website analytics collection, Matomo offers superior conversion data accuracy.

In the majority of EU markets, you are legally excused from displaying a cookie consent banner when utilizing Matomo. In other words, you can gather more comprehensive insights for every trial and make decisions based on data. Global customers reject cookie consent banners at a rate of around 40%. You won’t be able to see the whole picture of your traffic with most other solutions.



Conversion optimization platform Optimizely provides a number of comparable solutions for an additional subscription fee. These comprise two eCommerce-specific website management solutions, a mobile featuring testing product, a flexible content management system (CMS), a content marketing platform, and an online A/B testing app.

With the Web Experimentation app, you can plan an infinite number of split or multi-variant tests and conversions for all of your projects from a single app, optimizing every consumer touchpoint. This membership allows experiments for single-page applications in addition to webpages. However, Feature Experimentation is a separate product that you would need to buy if you want more sophisticated tools for testing mobile apps.

Key features:

  • Natural experiment design instrument
  • Preview of the experiment and cross-browser testing
  • Design of multi-page funnel testing
  • Geotargeting and behavioral
  • Tracking of exit/bounce rates
  • Personalized audience expander for trials
  • Thorough reporting


  • An infinite number of tests taking place at once
  • To optimize your tests, upload the data of your audience.
  • Personalization of dynamic content is accessible at a greater level.
  • Pre-built connections to well-known heatmap and analytics programs
  • Allows for segmentation based on referrer, traffic sources, campaign type, and device


  • For mobile CRO, you must a separate membership.
  • No free trial is offered; payment is due on demand.
  • There can be a need for several licenses and subscriptions.
  • Does not allow A/B testing with emails

Cost: obtainable by demand.

The Web Experimentation tool comes in three membership categories, each with a different set of features: Grow, Accelerate, and Scale.

Google Optimize Vs Optimizely: The Verdict

Given its superior audience targeting and segmentation features, Optimizely is a formidable competitor to Google Optimize. Users can be targeted using a custom utm_campaign parameter, their IP address, cookies, traffic sources, device type, browser, language, or location.

Like Matomo A/B testing, Optimizely allows you to run an unlimited number of concurrent tests or projects. However, you are need to sign a year contract right away (monthly plans are not offered). The quantity of processed impressions also affects pricing (more tests = higher annual bill). An independent estimate states that an annual licence for 10 million impressions can cost an average of $63,700.

Visual Website Optimizer(VWO)

Visual Website Optimizer

Another well-liked tool for experimentation is VWO, which facilitates server-side, mobile, and web A/B testing as well as personalization initiatives.

Like other visual editors, VWO allows campaign variations to be created with a drag-and-drop interface. To develop tests, you do not need to know design or code. When everything is ready, the software will compare the results of your trial to the predicted conversion rates, report any variations, and recommend the most effective creative.

Like Optimizely, VWO provides web/mobile app optimization as an additional subscription service. You can conduct in-app trials across the whole product stack in addition to visual page components to find new revenue streams. To enhance the user experience of your product, you may test things like in-app subscription flows, search algorithms, or navigation flows.

Key features:

  • Tests for multivariate and multiarm bandits
  • Multiple-step split tests (funnels)
  • Dashboard for tracking collaborative experiments
  • Use several attributes to target people (URL, device, geo-data)
  • Individual collection of artistic components
  • Heatmaps, session logs, and funnel statistics are accessible


  • There is a free beginning plan accessible, a la Google Optimize.
  • Easy to use code editor and tracking code installation
  • Provides report downloads and online dashboards for reporting.
  • Reports that are segmented according to certain audience parameters
  • No effect on the performance and loading speed of websites or apps


  • The only plan that offers multivariate testing is the higher tier one.
  • Despite monthly invoicing, an annual contract is necessary.
  • A separate license is needed for mobile app A/B split tests.
  • Needs constant user instruction

Cost: A limited-time free plan is offered.

Then $356 each month, paid yearly.

Google Optimize vs. VWO: The Verdict

Google Optimize and VWO’s free package are somewhat comparable. You can use the split URL testing and A/B testing tools just for websites. With the comparatively simple visual editing tool, you may target devices or URLs.

However, in terms of behavioral or funnel-based reporting, free VWO reports fall short of what is offered. Access to comprehensive analyses is restricted to subscribers. Additional capabilities like form analytics, heatmaps, and session recordings are touted but require a separate membership. All three of them are included with Matomo Cloud along with A/B testing.



ConvertFlow presents itself as an app for eCommerce and SaaS enterprises that optimizes funnels. It integrates lead generation technologies with a few CRO procedures.

ConvertFlow’s visual builder and pre-made web elements let you easily create opt-in forms, pop-ups, quizzes, and even whole landing pages. All of these assets can then be used for a “field test” using the ConvertFlow CRO software. For split or multivariate testing, choose from pre-made templates or design your own variations. Tests can be tailored depending on a variety of criteria, including user location, cookie data, and URLs.

ConvertFlow gives you the same ability to execute tests in your CRM that are specifically targeted at particular customer categories as Adobe Target. Because the app includes native interfaces with Salesforce and HubSpot, enabling this feature is simple. In addition, ConvertFlow provides sophisticated targeting and segmentation choices based on user behavior while on the site, demographic information, or known interests.

Key Features:

  • Make and test pop-ups, polls, landing sites, quizzes, and other lead-generation materials.
  • A single, comprehensive funnel builder for demand-generation campaigns
  • Customizing campaigns based on action that occurs on-site
  • Reusable portions of dynamic visitors for targeting
  • Multi-phase customizing and design of funnels
  • Forms embedded on current pages for CTA split testing


  • Permits adjusting the traffic split for every variation to obtain results that are objective.
  • Pre-built connections to Google Tag Manager and Analytics
  • Reports on conversion and funnel provided for every variation
  • Access to more than 300 conversion campaign templates in a library
  • Utilize progressive visitor profiling to modify user experiences in real time.


  • Each plan only includes 10,000 views. Every additional $10,000 costs $20 per month.
  • Each account is limited to one website (except for Teams plan)
  • Doesn’t allow for mobile app experimentation
  • Not every CRO feature is offered by a Pro package.

Cost: A Pro package that gives access to CRO features starts at $300 per month. Moreover, subscription fees rise in proportion to the overall amount of views received each month.

Google Optimize vs. Covertflow: The Verdict

Google Optimize and ConvertFlow work just as well together in terms of convenience. However, ConvertFlow’s integration of CRO tools with funnel design features is where the similarities end off.

Compared to Google Optimize, ConvertFlow allows you to conduct more sophisticated tests and use a wider range of targeting criteria.  Without switching apps, you can track user behavior and conversion rates for both multi-step CTA forms and page funnels, as well as get first-touch attribution statistics.

Despite having a free plan, CovertFlow does not grant access to CRO features. That is to say, it is not a free substitute for Google Optimize.


With Google Optimize, marketers have benefited for more than five years. But you ought to go on, just like the business did.

Better funnel analytics and split testing capabilities are available with other A/B testing platforms like Matomo, Optimizely, or VWO, which have no usage limitations. On the basis of aggregate statistics, solutions such as Adobe Target, Optimizely, and VWO also provide advanced content personalization. They do, however, also have somewhat higher subscription fees.

A reliable, legal, and affordable substitute for Google Optimize is Matomo. With the help of our technology, you can plan campaigns for any digital platform—including desktop apps—while maintaining user privacy. Additionally, by utilizing additional CRO capabilities that are included of your Cloud subscription, such as heatmaps, user session recording, and multi-touch attribution, you may obtain even more thorough statistics.