major causes of mobile app failure

Major causes of mobile app failure will be described in this article. We can all now agree that a mobile application is the one thing that can give your company the boost it needs to grow. Millions of applications are being developed every year as a result of this fact. However, there is a sobering fact concealed in these figures: It is estimated that only 1% of applications get accepted. That is shocking, right?

8 Major Causes of Mobile App Failure In 2024

In this article, you can know about 8 Major Causes of Mobile App Failure In 2024 here are the details below;

Deeper issues may also contribute to an app failing; bugs and defects are not the only things that may go wrong. Therefore, it is imperative to be aware of the factors that may have an impact and dash your hopes of creating a flawlessly effective mobile application.

The major causes of mobile app failure will be discussed in this article. We will also provide you with information on how to avoid them.

Major causes of mobile application failure

1. Avoiding real-world scenarios

You have a wonderful idea for an application. It will increase your company’s revenue and give your clients a positive experience. Yet, yet, yet! Is it capable of handling problems in the actual world? The excellent idea and more than ample cash are irrelevant if the response is no.

The first guideline for creating a successful mobile application is to make sure that it fulfils its primary function of addressing difficulties and problems that exist in the real world.

For instance, if you provide your app users with easy payment options and smooth purchases, how will you differentiate yourself from the competition? One must research their rivals and provide something that no one else does.

How to avoid it

We advise you to first perform your research and comprehend the gaps in the market before attempting to fill them. Additionally, concentrate on developing apps that will benefit a wider demographic.

The professional usefulness is another item to pay attention to. People from many age groups, occupations, and interests will find this appealing.

2. No research on the target audience

No research on the target audience

Selecting a target audience requires more than one day of work. One must realise that this market is unstable and that anything can happen at any time. Users frequently experience perception shifts. This necessitates the use of surveys and usability tests, which help business owners better understand their target market. We will emphasise the importance of making your app useful. Your app is doomed to failure the moment users think it isn’t helping them. This is another major causes of mobile app failure. Also check money earning apps

How to avoid it

If you accept the time to contemplate on every component of the audience’s cognitive process, you can easily avoid this problem. Additionally, a company must be innovative. Look for fresh innovations you may use in your application.

To identify the parameters that influence engagement rates, conversion rates, and retention rates, put together a team of mobile UX experts, mobile analytics specialists, etc.

3. Unappealing and unfriendly user interface

This is another major causes of mobile app failure. Unfortunately, some companies still think it’s acceptable to have a time-consuming mobile application user interface. In addition, a lot of them require users to complete lengthy forms, which may be quite frustrating and ultimately cause users to delete the app.

However, people are drawn to the mobile app because of its user-friendly interface, which encourages them to utilise it and benefit from it. Otherwise, there’s a good possibility you’ll lose them before they even make a buy.

How to avoid it

Always use colours that will catch your audience’s attention at first glance. Use terminology and vocabulary that everyone is familiar with next. This will clear up any misunderstandings and make it easier for users to utilise the application.

4. Choosing the wrong platform

Choosing the wrong platform

Even if we discussed it on number four, you still need to take it into account right away. Making the wrong platform and ecosystem decisions can result in failure right away. Every platform has special benefits. Although there are many Android users, iOS users prefer to spend more money on paid apps. This is another major causes of mobile app failure.

Hold on though! Your problem is not solved by selecting the appropriate platform. High-precision app development is the other part of the issue. By employing app developers who excel at whatever they do, this complexity can also be made simpler. Also check  Apps script

How to avoid it

Create a model that includes your company’s goals, your target market, and the level of growth you hope to attain. Once this is established, you can choose the platform that best meets your requirements.

5. Not giving enough time for app testing

Not giving enough time for app testing

It goes without saying that mobile applications require extensive testing. And only 4% of applications are released bug-free, according to data. That’s a really low success rate, then! The end does not come with application testing. However, the user feedback really results in more updates and improvements.

This is another major causes of mobile app failure. An unfortunate application failure can result from not having enough testing time or the appropriate tools. It makes sense that many business owners would spend thousands and even hundreds of dollars on an application that would ultimately fail due to inadequate testing.

How to avoid it

Recognize that being late is preferable to being apologetic. Give your team enough time to eliminate all bugs and properly implement any changes. Use the appropriate tools and don’t take unnecessary shortcuts.

6. Not allocating enough funds

Budget constraints invariably result in mobile app failure. Exactly when business owners think that investing more on design and development will save the application, this is what happens. Unluckily, that is not the case. Both proper financing and testing are crucial.

The real cause of why businesses run out of money well before launch has not yet been discovered. Fortunately, there are ways to stay clear of this quagmire.

How to avoid it

Before making any decisions, ask yourself these questions.

What elements could contribute to a money shortage?

⦁ With your current financial situation, are you able to endure until the end?

Have you developed a cost model?

Are you ready in case something goes wrong?

You are ready to proceed after you have all the answers.

7. Absence of marketing strategy

Imagine that you produce the ideal product, but no one is aware of it. Will it make sense at all? Present-day culture has made it crucial to present products in a favourable and favourable light. And using marketing is how you go about it. This is another major causes of mobile app failure.

What will offer you that much-needed boost is a sound marketing approach, a team that is knowledgeable about the area, and your unwavering faith.

How to avoid it

Hire professionals that can create a marketing strategy that is result-driven to start. You must be aware of the slogan that can immediately appeal to the audience. One can also start the promotion as soon as possible by hiring marketing services at a reasonable cost.

We’ll reveal a marketing secret right now. All you have to do is constantly be aware of the numerous social media channels.

8. Poor customer service

Poor customer service

Consider utilising a programme that falls short of your expectations. Although you like the offers, you must give the support personnel your comments. And how would you react to subpar customer service? It goes without saying that you will get discouraged and lose interest. This is another major causes of mobile app failure. Also check Roster Apps

After receiving subpar customer support, about 30% of mobile app users often stop using the service. That is a sizable proportion!

How to avoid it

In order to prevent frequent mobile app failure, you should first focus on improving your user experience strategy. Make sure the people you choose to provide customer support have the right tools and training. Given that your employees will regularly deal with your valued consumers, we advise you to invest in their training.

These are some of the main explanations why apps fail, along with advice on how to prevent them. Here, we want to emphasise that hiring app developers from a reputable and experienced company will yield better outcomes. Having a group of knowledgeable app developers who are familiar with the market.


Developing mobile apps has emerged as a reliable strategy for achieving business expansion. But it’s not an easy task. You must be well knowledgeable about the sector. Even if you’re not aware of it, you may still choose a mobile app development business that will assist you in making your dream a reality.